Sample Pack of Alter Ego
Sample Pack of Alter Ego
Sample Pack of Alter Ego

Sample Pack of Alter Ego

Regular price $5.98
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Alter Ego 2 - 12oz cans

Why It's Better: 
Meet Alter Ego. The first energy drink that is healthier for you and for the planet!  Alter Ego is brewed from the fruity pulp of the coffee plant (tastes nothing like coffee, btw). A sparkling plant-powered, natural energy drink - perfect for an afternoon pick-me-up. It's naturally caffeinated, has pure ingredients, tastes delicious and provides all-day energy without the jitters or crash. 

As Much Caffeine as a Cup of Coffee
Each 12oz serving comes in a can, convenient for on the go and delivers 100mg of caffeine. Perfect companion to your lunch or afternoon when you need a pick me up. 

1/2 the sugar, 1/3 the calories of Guayaki
An all-natural, low sugar, low calorie alternative to popular synthetic energy drinks with ingredients you can actually pronounce

Meet the Revolutionary Fruit Behind Alter Ego
Never heard of coffee fruit? Well you are in for a treat. Coffee Fruit is the naturally sweet, naturally caffeinated, nutrient-rich pulp that surrounds the coffee bean until harvest. Tastes nothing like coffee, but provides the all natural energy we need.

      Coffee's kind of a big deal, with a big waste problem.

      $48B coffee industry. Each year, 25B lbs of dried green coffee is processed for export. 100B lbs of coffee fruit (cascara) is harvested as a byproduct, of which 70% is thrown to waste.

      Coffee fruit waste is left to rot in landfills, generating methane gas equivalent to 31B lbs of CO2. Equivalent to the emissions from 3M passenger cars over the course of a year.

      Employment opportunities can double throughout the supply chain by increasing demand for coffee fruit.

      What we are doing about it

      We utilize 100% of the agricultural value of the coffee plant. Using the coffee bean for our cold brew coffees, and coffee fruit for our new line of clean caffeine beverages called Alter Ego.

      Alter Ego is very close to becoming a carbon neutral product. We are working with lead climate change scientists to identify the path to reaching carbon neutrality. 

      How we're making a positive impact

      Environmental Sustainability
      Coffee fruit is traditionally discarded after the harvest. Through upcycling coffee fruit, we can make an environmental and social impact.

      Job Creation
      Employment opportunities can double throughout the supply chain by increasing demand for coffee fruit.