can you imaging taking these delicious fruits...



and only enjoying the pits??



THE BEAN actually not a bean, but a 2-headed seed.
THE FRUIT a juicy pulp that surrounds the bean, called cascara, or as we call it, “coffee fruit.”

At Riff, we celebrate 100% of the coffee plant’s agricultural value. We have TWO awesome product line ups for you to check out!
Get set for a naturally bright and bubbly thirst-quenching energy boost! Brewed from the little-known fruity pulp of the coffee plant (that tastes nothing like coffee BTW), Alter Ego is naturally caffeinated and crafted from, good for you and the planet, ingredients you can actually pronounce.

Enjoy the bright, crisp, juicy, iced tea-like flavor of the coffee fruit (that tastes nothing like coffee).

Tropical juices add a complimentary sweetness and tanginess to the tea-like flavor of coffee fruit.

Smooth and deep berry juice balanced with the sweet and the tea-like flavor of coffee fruit.
Our Process
Every year, 70% of coffee fruit harvested is thrown away. Imagine taking avacados, peaches and plums and throwing away the fruit only to use the pit. After learning about the magnitude of waste while experimenting with coffee fruit, we asked ourselves: What can we create that has mass appeal so we can maximize positive impact? Meet Alter Ego.


There are a million ways to brew, blend, and package up coffee. Ours are brewed slow ‘n’ cold instead of fast ‘n’ hot—leaving the acidity and bitterness behind. And we felt the full breadth of coffee taste has yet to be fully explored.

96oz bag-in-box of cold brewed coffee with natural tasting notes of dark chocolate & toffee.

96oz bag-in-box of cold brewed coffee with natural tasting notes of red berry & stonefruit.

96oz bag-in-box of cold brewed coffee concentrate with natural tasting notes of red berry & stonefruit.
Our Process
A collaboration between our brewer and roaster, they talk flavor profiles until they narrow in on the taste they want achieve. Testing, talking, and tasting ensues before they accomplish a flavor that gets them fired up. The beans are ground and steeped in cool water for approximately 15 hours while exposed to approximately zero heat. The result is a coffee that tastes amazing leaving behind acidic and bitter compounds.
